CL (Comparison Levels) have been on the rise for as long as humans
have been around. Fluctuating based on social norms and personal preference, a
person's expectations and standards can make or break a relationship. Being
romantically involved with someone who is not meeting your expectations may
cause you to be unhappy. However, if your partner is meeting your expectations
you may not be safe.
Richins (1995) writes
that the media portrays a way of life that not even the luckiest members of
society live. When we see these exaggerated lifestyles on television or in
magazines we tend to compare it to our own situations. More often than not, our
lives do not measure up. Richins also describes how when one makes a “downward”
comparison level (CL) they are more satisfied with their relationship. This can
be achieved by finding your partner more attractive or having a better
personality than your ex. In contrast, you could make an :upward” CL, causing
you to become less satisfied with your relationship.
Social media, and the
media in general help to control CL’s. By constantly advertising with
photoshopped models, people are obtaining an unrealistic expectation. By
spending excess time on social media, you are being exposed to these media
falsities. This may cause you to be less satisfied with a partner who was
meeting your expectations before all these media images.
Article:
Discussion:
Talk about what ways
social media has made you unhappy with your partner. Was it an advertisement,
post from a friend of their attractive new relationship, or a lack of likes on
your partner's profile picture? Describe how it makes you feel when you are not
completely satisfied with your relationship based off of things you see on
social media. Add any additional comments or concerns.
References:
References:
Martino, J. (2014, February 22). Disappointed with relationships? Change your expectations. Retrieved November 1, 2015, retrived from http://www.collective-evolution.com/2014/02/22/disappointed-with-relationships-change-your-expectations/
Richins, M. L., (1995). Social comparison, advertising, and consumer discontent. University of Missouri, Columbia, 38(4), 593-607. doi: 10.1177/0002764295
